Campaign Activities
Phase 1 Image
Phase 1 Image
Everything you need to know about this campaign, because #nonwovens are all about you!
The #NonwovensYouSay campaign is all about creating awareness of the world of Nonwovens, a fascinating industry that creates products and materials to make the daily life more comfortable and convenient. You, as an important player in this industry, are the core of this campaign and we need your essential expertise to make it better!
What do running shoes, baby diapers, surgical masks, roads, and air filters all have in common? Surprise! It’s nonwovens. Although often hiding in plain sight, we use nonwovens both day and night and from the moment we are born to the day that we die.
Thanks to their softness, breathability, and exceptional absorption, nonwovens are today’s unsung heroes of comfort and convenience. But nonwovens aren’t just an essential material in many everyday products, they’re also at the vanguard of sustainability and innovation. Clearly, the nonwoven sector is full of surprises – and Nonwovens, you say? intends to unveil them all.
For this campaign, we have developed three core topics for our messaging:
While drafting a sustainability report and vision statement, EDANA conducted a sustainability survey of its members. Among the findings was that a substantial number of our members communicate about their sustainability performance publicly through their websites and dedicated sustainability reports. Several EDANA members even go so far as actively using Environmental Product Declarations (EPD) to communicate about the environmental impact of their products.
Although the nonwovens industry has been around for over 50 years, the full-scale industrialisation of nonwovens manufacturing didn’t take off until the 1980s. Since then, the nonwovens industry has been driven by a passion for innovation, leveraging the latest technologies to constantly advance the state-of-the-art. A prime example of this is the development of web forming and web consolidation technologies.
Although they’re often hiding in plain sight, nonwovens really are everywhere. From hygiene products to clothing and even automobiles, nonwovens play an essential part in many everyday items. Here we highlight some of the many ways we all use nonwovens each and every day.
Did you know that running shoes, baby diapers, surgical masks, roads, and air filters all contain nonwovens?
Nonwovens, you say?
That’s right! Although often hiding in plain sight, we use nonwovens both day and night and from the moment we are born to the day that we die. Thanks to their softness, breathability, and exceptional absorption, nonwovens are today’s unsung heroes of comfort and convenience. But nonwovens aren’t just an essential material in many everyday products, they’re also at the vanguard of sustainability and innovation.
Clearly, the nonwoven sector is full of surprises, and Nonwovens, you say? intends to unveil them all.
Nonwovens, you say? is an exciting new campaign by EDANA, the trusted voice in the nonwovens industry. In the coming months, we’ll be rolling out a range of creative and fun activities that will highlight how:
Although nonwovens are the topic, Nonwovens, you say? is all about you – and it all starts at nonwovensyousay.eu. Visit us today!
